About Us

It began with a passion for product and a knack for color…

Bringing over 15 years of combined merchandising, product development and color experience, Maeven Color & Product offers a wide range of services to help your brand launch compelling products. We specialize in all aspects of color including trend presentations and color palette creation. Whether you need color advice, trend forecasting or product strategy, we help with all aspects of the ideation and marketing phases of commercialization.

Invested in your brand’s vision, it is our mission to give the best recommendations for color and product strategy, balancing what’s best for your brand and your business with creative ingenuity.

Founder of Maeven Color & Product, Alicia McKenzie has worked with a wide range of consumer goods categories including clothing, accessories, camping gear and consumer packaged goods. Trained in color design through the Eiseman Center for Color Information and experienced in product management, Alicia has commercialized products for large brands such as CamelBak, REI and Mommy’s Bliss. She brings a passion for helping businesses of all sizes to solve problems and find creative solutions.

An outdoor enthusiast living in northern California, Alicia enjoys hiking, cycling and skiing with her family around the beautiful Bay Area. In her spare time she also enjoys the design and creative process of home remodels and is always happy to share her advice.